Helan

Helan – Natural Cosmetics from Italy

For over 40 years, HELAN has been creating natural and organic cosmetics in Italy, blending scientific research with the power of botanical ingredients. The brand was born from a scientific approach and a commitment to safe, eco-conscious skincare and haircare.

HELAN adheres to strict quality and environmental standards (ISO 9001, ISO 14001, ISO 22716), uses organic raw materials, supports biodiversity, and chooses packaging with minimal environmental impact. Ethics are at the heart of the brand — no animal testing, and strong support for Fair Trade principles.

Helan combines the benefits of plant extracts, essential oils, floral waters, and modern innovations. With more than 40 years of experience, the brand develops effective natural formulas suitable even for sensitive skin and always cruelty-free.

The production site is located in an environmentally pristine area near Genoa and is strictly controlled from formulation to final packaging.

Since 1976, HELAN has actively cooperated with Italian animal protection organizations (LEAL, LAV, PETA) and followed cruelty-free practices long before they became mandatory in Europe. Today, the brand goes beyond the basic requirements. Compliance with the LAV standard — “DALLA PARTE DEGLI ANIMALI” ensures ethical sourcing and manufacturing at every stage.

Why choose Helan:

  • Natural, hypoallergenic formulas free from silicones, parabens, and mineral oils

  • Ethical practices and a sustainable philosophy

  • A wide range of products for the whole family


Helan product lines available in our store:

  • Linea Bimbi – gentle care for babies and children

  • Vita-Age – anti-aging skincare with botanical actives

  • Capelvenere – natural hair and scalp care

  • Sole – safe mineral-based sun protection

  • Make-up Helan – natural decorative cosmetics for sensitive skin

  • Linea Antizanzara – natural mosquito repellents for adults and kids

  • Profumi di Helan – refined fragrances based on essential oils

  • Linea Fruttata e Aromatica – aromatic body care with fruity and spicy notes

Each line is thoughtfully designed to meet skin needs, using carefully selected ingredients that deliver visible results and a pleasure to use. Helan — natural cosmetics you can truly trust.


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